Talk about the Channel Marketing
The power of symbols, made by this approach should not be underestimated. I do not know if this picture is really the result of a campaign to be notified of the joke or just some nerd who likes to make the chart, but this is not the point.
In any case, here's how the likes of a sex symbol Pamela Anderson meets happily with Google and with his habitual use of funny pictures, funny, irreverent, poetic and mischievous in this case, to replace the most common graphic characters indicate that the "o".
Surely a successful communication.